PROJECT INFO

Whether you identify as a devout Maxxinista, or you save those overflowing racks of off-price clothing for special occasions, there’s one thing I learned in my time as eCommerce Copy Manager: everyone loves T.J.Maxx. And it was my job to spread that joy online.

THE GOAL: Drive fashion-forward shoppers to the T.J.Maxx website

THE RESULT: A robust, value-minded promotional email program and easy-to-shop website that significantly increased site traffic, customer loyalty and conversion rates

MY ROLE: Copy manager for creative and product copy teams, creative strategist