PRODUCT INFO

True story: I’ve written messaging as Ernie Keebler, as a Catholic priest, and as a Purina veterinarian. In my time at Arc/Leo Burnett, I got to work on a bevy of brands, creating promotional emails for Kellogg’s, Purina, Whirlpool, and more.

THE GOAL: Create enticing emails that encourage click through and conversion

THE RESULT: Learning to efficiently and effectively jump from brand voice to brand voice (and way too many boxes of Keebler cookies)

CREDITS: Copywriter