PROJECT INFO

From toys to tools, clothing to kitchen appliances, Sears sells it all. As copy manager, my focus was to bring our promotions to life, from giving the Sears and Kmart homepages a brand-voice makeover to creating custom promotional experiences for global brands like Samsung, Disney, and Craftsman.

THE GOAL: Make Sears.com a one-stop site for value-minded shoppers

THE RESULT: An award-winning website that was customer friendly, filled with smart promotional messaging targeted at a wide variety of consumers

MY ROLE: Copy manager and creative strategist